• Also known as Aims
  • Expression of goals, ends, desired outcomes
  • Heavily influenced by Perspective
  • “The actions, attitudes or characteristics you would accept as evidence that a person is maturing towards the fulfillment of the mission” (Phillip Sell)
  • Must be clearly defined
  • Maturity Profile
  • Measurable – quantitative and qualitative
  • Ultimately determined by key leadership
  • Core of Strategic Planning process
  • Not immediately adopted by those we are called to impact


The Priorities most common in churches today:

  1. Worship
  2. Faith Sharing
  3. Community
  4. Growth
  5. Service

A common (and costly) mistake by senior leaders is to allow a Priority to become the Ultimate Purpose.